A journey through time across bathrooms and the ceramic trends that shaped each decade.
Bathrooms tell us more about ourselves than we might think. They reveal habits, routines and even small shifts in the way we live. And they haven’t always been where we find them today. For many years they stayed outside the house, in practical little outbuildings, distant from family life. Only as cities and homes evolved did this space move indoors and start gaining comfort, privacy and purpose.
The bathroom is where we begin and end our day, a space that balances function and wellbeing. And ceramic has followed that transformation, decade after decade, reflecting lifestyles and trends.
This is a journey through bathroom trends and the evolution of ceramic from the 80s to today. Decade by decade, we discover how this material transformed the space and the way we experience it.





THE 80s
Decorative borders and soft colours
In the 80s, Portuguese bathrooms had an unmistakable feature: ceramic borders running across the walls. They were floral or geometric strips that brought life to the pastel tones of the era. Pink, aqua green and light blue created a gentle feel, while ceramic covered the entire space to make cleaning easier. Each border worked like a signature and made the room unique.
THE 90s
Bold colours and mosaics defining the mood
The 90s brought energy. Bathrooms gained multicoloured mosaics, decorative strips and small motifs applied to the walls. White remained dominant, but strong contrasts appeared in blue, yellow or orange. On the floor, checkered patterns created movement and gave more rhythm to the space. Ceramic kept its full presence, now with a more expressive attitude.









THE 2000s
Stone and marble effects for more uniform spaces
The 2000s brought a more understated aesthetic. Bathrooms adopted stone and marble effect ceramic, in beige, brown and grey tones. Shine was trending and borders became discreet. Wood and metal furniture reinforced the style inspired by hotels of the time. The result was a more uniform space, designed to convey elegance and easy maintenance.
THE 2010s
Textures, feature walls and minimalism
From 2010 onwards, excessive decoration was left behind. The trend became combining smooth tiles with soft ceramic textures to create feature walls. Neutral tones became standard and ceramic gained texture without weighing down the space. A more minimalist aesthetic emerged, with simple lines and brighter rooms.









THE 2020s
Natural surfaces and continuous spaces
In the current decade, the bathroom moves closer to natural materials. Ceramic imitates stone, concrete or wood with great realism and warm tones take centre stage. Walls mix solid pieces with subtle textures and discreet mosaics. Walk in showers become common and many shower trays are now also in ceramic, creating visual continuity and durability. The result is calmer spaces, with a focus on wellbeing.
The story of bathrooms is also the story of the materials that make them up. Ceramic has adapted to each decade, from delicate borders to today’s natural surfaces. Colours, textures and ways of covering have changed, but the same essential function remains: protecting, simplifying daily life and giving identity to the space.
Today, it continues to be the solution that best translates this evolution. It connects past and present, responds to current needs and opens the way for bathrooms that are more functional, comfortable and beautiful.